A Multi-Phase Approach to Acquire New Donors from Varying Audiences

Phase I - New Donor Acquisition Mailings
New donor acquisition mailings are the primary way in which rescue missions successfully build their support bases. This method is the anchor or cornerstone of special fall season direct mail campaigns. These mailings utilize rented response lists; suppress current, active donors while normally including lapsed donors in an effort to reactivate them.

Phase II - Strategic ARMs
Alternate Response Media inserts have quickly become a valuable addition to the traditional mailings. Strategic Consulting produced and distributed 26,000,000 Strategic ARMs pieces in the fall of 2000 on behalf of rescue ministries. Response rates are not nearly as high as direct mail but neither are the costs. Costs to produce and distribute these pieces are extremely low, normally 3.5 cents each, making this program effective.

Phase III - Space Advertising
Placing ads in the newspapers was the first way rescue missions discovered the tremendous public support that is available from their own communities for the work they accomplish. Though space advertising is no longer the leading response media, it is none-the-less an important part of most rescue missions' media mix in their efforts to gain new donors. New donors gained through newspaper ads have proven themselves to be better subsequent donors than all other media sources.

Phase IV - Special item/project mentioned in our Non-Disclosure Agreement
This project is only available through Strategic Consulting. Having tested this product/project, we are ready to add it to the media mix of the fall holiday season campaign to increase the responsiveness of your efforts. We recommend you include 5-way+ multi-buyers/donors in this project along with your active top donor segments.

It is our recommendation is to move carefully in all areas. As we prove the value of each project in your campaign we will expand.