There are two distinct aspects to this strategy.

1. One part of the strategy is to increase your support base though our New Donor Acquisition Campaign. In this campaign we "throw out the big net" in various ways to expose the public to the needs of your ministry as broadly and as efficiently as we can. We recommend launching this campaign prior to the Thanksgiving and Christmas holidays with possibly a limited test prior to Easter. Using special appeals based upon the need to supply meals to hungry and homeless people is the proven way to achieve the greatest response in acquiring new donors.

2. The second part of the strategy is to develop these new donors and all existing donors into more regular, consistent donors by giving them on-going opportunities to contribute to your ministry. Follow-up mailings to donors are essential. Developing an ongoing relationship through regular, personalized, direct mail is the key method to expand subsequent giving and profit margins. Theme, graphics, style, personalization, increased giving frequency, challenges to higher giving amounts and other factors are all part of our cultivation strategy and will provide growth to your annual budget funding.

With this in mind, we recommend your mission accept Strategic Consulting's annual plan for its new donor acquisition campaign and ongoing, monthly, personalized cultivation letters.

A Strategy Designed to Help your mission RAISE A Community of Donor Partners

Reach            quality, new donors with our diversified acquisition plan
Activate         donors to more frequent giving
 Increase       donor giving levels with our upgrade strategies
Salvage         lapsed donors through a successful reactivation program
Expand          major donor giving by utilizing our major donor approaches

By taking advantage of Strategic Consulting's complete strategy, your mission can reach different audiences, build a strong network of quality donors, develop a long-term, personalized relationship with your support base, and enhance giving levels of all donors giving your mission the means to expand it's ministry.